Thanks for visiting our online shop, here’s a little bit of info to let you know who we are and what we do.
Joanna first started the business in 1999 from a spare room at her parents house. Her ambition was to design and make alternative Shetland knitwear which was soft and easy to wear, and so began Joanna Hunter Knitwear. In 2003 Joanna opened Ninian in Lerwick, Shetland's main town, as an outlet for her knitwear as well as other design led items. By 2011, the range of knitwear and gifts had grown and more space was needed in the shop, so we moved to lovely bigger retail premises just along the street.
We carefully source all of our products, as many from UK designers as possible and select those which, we think compliment our knitwear (but mostly things we love for ourselves!)
We design and make all our knitwear in the Shetland Islands, each item is hand finished, creating a luxurious garment which we hope you'll love wearing as much as we loved making.
Our Lerwick shop is open Monday - Saturday from 9am - 5.30pm. We're always happy to answer any questions you may have, despite being very busy bees working those knitting and sewing machines in our studio at the back of the shop - if you would like to take a peek to see where we design and make our knitwear, just ask and we’d be happy to show you around.